[Domestika] Handmade Visual Identity (Tatabi Studio)

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[Domestika] Handmade Visual Identity (Tatabi Studio)

Create the stationery and packaging for a brand using artisanal methods
In this online course, designer Elena Sancho (Tatabi Studio) teaches you how to create all the stationery for a fashion brand using artisan methods and a carefully chosen aesthetic.
From the search for the personality of the brand until all the material is ready to go, Elena shows you a lot of interesting materials and incredible handmade techniques that you can then apply to a commission or to your own brand. Design the cards, the packaging, and the catalogue, creating a unique, tailored identity by hand, and best of all: having a great time!
So, give your computer a break because you don't need it too much. Join the craft revolution!

What will you learn in this online course?
Elena helps you analyze the personality of a brand and teaches you the different graphic variables that are involved in the creative process of a visual identity: colors, fonts, etc.
Then, design a logo for a brand of your choice and all the stationery. Create business cards by hand and produce packaging, before learning to use the screen-printing technique and creating a product catalogue.
See different forms of binding and expand your knowledge in editorial design.
In addition, learn how to use and where to get all the materials, the most interesting gadgets, and the coolest techniques to apply to graphic pieces.
Wrap up the course by discovering that incredible results can be obtained by combining computer technology with completely handmade techniques.

Who is this online course for?
Anyone who wants to learn how to create a brand identity in a creative and original way. It may interest you if you are a graphic designer, illustrator, fashion designer, if you are creative and are about to launch your own brand, or simply if you want to work with your hands and put digital design aside for a bit.

Requirements and materials
For this branding course you need a computer and basic knowledge of Illustrator and InDesign. Regarding the materials, Elena uses scissors, die cutters, stamps, all kinds of paper, a manual screen printing machine, and colored threads, but you can use whatever you want. The most important thing is to want to look for cool materials that work well for your brand.

Курс на испанском языке.

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